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True & Co

Posted: July 17th, 2012, 10:34 pm
by Cleavantage
Here's an interesting concept at trueandco.com. First, take a fitting quiz. You'll get a selection of bras to chose from based on the quiz results. Add three bras to your cart and they'll add two more styles that they think you'll like. You can try on all five bras at home and return the ones you don't like within seven days. Seems like a great idea!

If you've tried out this service, let us know how the experience went. All bras are $45.

http://trueandco.com

Re: True & Co

Posted: August 8th, 2012, 12:36 am
by Cleavantage

Re: True & Co

Posted: October 4th, 2012, 11:52 pm
by Cleavantage
Here's another article about True&Co. In the first 36 hours after the service launched, 20,000 women signed up!
http://money.cnn.com/2012/10/04/smallbu ... index.html