True & Co

[Cleavantage]

Here's an interesting concept at trueandco.com. First, take a fitting quiz. You'll get a selection of bras to chose from based on the quiz results. Add three bras to your cart and they'll add two more styles that they think you'll like. You can try on all five bras at home and return the ones you don't like within seven days. Seems like a great idea!

If you've tried out this service, let us know how the experience went. All bras are $45.

http://trueandco.com

[Cleavantage]

Here's an article about True&Co:
http://www.sfgate.com/style/article/Fir ... 758053.php

[Cleavantage]

Here's another article about True&Co. In the first 36 hours after the service launched, 20,000 women signed up!
http://money.cnn.com/2012/10/04/smallbu ... index.html